Lab+9

__Service Design__
According to Cottong, integratedPlace’s employees obviously are their consultants, but consumers are also part of their employee population. Organizations are evaluated from the user point of view. This helps determines if organizations and their products are working to add value to the customer experience by fulfilling consumer needs while still providing a fulfilling experience.

Service design focuses on designing products that are integrated with a service. Therefore, it is not just the product that is judged, but the combination of the product and the presentation of the product, the service. Service design deals with product design and interaction design, which incorporates experiencing the product. It involves integrating all aspects of a customer’s experience, by creating designs that are more usable, desirable, efficient, effective and valuable.

Service design is important because it realizes that the key to success of any organizations is based on the way their customers rate them. The way customers rate organizations is completely based on their overall experience. This design is important because it is a human-centered approach. It focuses on people, which is essential to the design of any product, because people are the end-users.

Service design is also important because it focuses on the quality of service. Since consumers rate businesses based on service, this type of design guarantees customer satisfaction and the best rating. A customer receives added value from the effectiveness of their service experience. Since service design focuses on this aspect, by developing all features that contribute to the overall experience, such as advertisements, objects, people and interaction.

This type of design is increases in importance because it uses an effective way to determine creating the best experience to the customer. By using journey maps service designers analyze a customers experience from the time they arrive at the service provider to the time of departure. This allows them to improve systems, value, journey and people that are involved in the presentation of the service.