Online+Ad+Design


 * __Pop-Up__**



__**Banner**__



__**E-mail**__

The current advertisement campaign was designed for a small landscaping business called Landscape Solutions. Since the business is newly developed, the business owner is looking to generate a boost of revenue with the upcoming spring season. Thus, the purpose of the advertisement campaign was to create brand awareness by offering an incentive.
 * __Write-Up__**

The process of developing the advertising campaign included incorporating the business’s logo, colour scheme, and slogan. While focusing on online advertising, three most efficient forms were chosen, pop-up, banner and e-mail advertising. Landscape Solutions target market includes homeowners. The first place homeowners look to find landscape contractors is online. Though many Internet users find pop-ups annoying a recent study conducted by GartnerG2 found that they have the twice as high the click-through rate compared to banners (About.com). Though banner ads are growing to be more and more ineffective due to their site placement, the banner ad for Landscape Solutions will be carefully placed on sites aligned with content relevant to the business. Another study found that ads running on sites with related content were sixty-one percent more likely to be recalled than ads running on sites with unrelated content (themarketingguy.wordpress.com). Though e-mail marketing has its disadvantages, the advantages outweigh those. E-mail marketing is interactive and is of little to no cost to the business.

In developing the theme for the ad campaign, the communication objective, which is essence of the message, was first priority. Thus, the objective is to create a surplus of clientele by offering an incentive. Since the target audience is homeowners between the ages of twenty-five to sixty, the language and colours were chosen to fit that demographic. The format to use three forms of online advertising, such as pop-ups, banner ads and e-mail advertising was chosen in order to keep costs low, while still aiming for the target audience. In order to create a consistency within all three forms of advertising, the same colour scheme was used throughout. Instead of using pictures, the advertisements display a basic whimsical design.

This whimsical design is the major concept prevalent in all the ads. This whimsical design was chosen because it reflects the belief of the company, which is bringing beauty and fancy to someone’s yard. The colours add to the major concept and reflect the characteristics of the outdoors. The three designs aimed at defying the predicted stereotype of these three forms of online advertising. Thus, they do not include any flash, clipart or other features that might give the notion that the advertisements are scams. By following the characteristics such as dimensions of pop-ups, banner ads and e-mail ads, the concept was carried out. Incorporating the same colour scheme allowed all three ads to connect to the same campaign. Additionally, in keeping with the major concept of the whimsical design, the ads link together.